Good morning, James 👋
Miller Plumbing Ltd
Today's jobs
5
scheduled
Quotes out
3
£4,200 pipeline
Revenue this month
£18,200
+24% vs last month
Overdue
£2,140
2 invoices
What needs doing now
3 new leads haven't been contacted
Sarah M.·Bathroom refit(2h ago)
ReplySign up to take actionTom K.·Boiler service(4h ago)
ReplySign up to take actionLisa P.·Full rewire quote(yesterday)
ReplySign up to take action2 quotes going cold (no response in 3+ days)
Mark D.·Kitchen fit·£3,200sent 5 days ago
ChaseSign up to take actionPriya S.·Loft conversion·£8,400sent 4 days ago
ChaseSign up to take action£2,140 overdue invoices
John B.·Boiler install·£1,32014 days overdue
RemindSign up to take actionHelen C.·Bathroom fit·£8208 days overdue
RemindSign up to take action2 jobs ready to invoice
Tom Briggs·Bathroom renovation(completed today)
InvoiceSign up to take actionAbdul K.·Full rewire(completed yesterday)
InvoiceSign up to take actionRevenue by source this month
Where your £23,870 revenue came from — and what it cost to generate it.
| Source | Spend | Leads | Booked | Revenue | ROAS |
|---|---|---|---|---|---|
| Google Ads | £380 | 12 | 9 | £10,800 | 28.4× |
| Meta Ads | £220 | 8 | 5 | £4,950 | 22.5× |
| Referral | £0 | 6 | 5 | £5,200 | ∞ |
| Checkatrade | £130 | 4 | 1 | £820 | 6.3× |
| Direct / unknown | — | 3 | 2 | £2,100 | — |
💡 Checkatrade ROAS 6.3× — consider reallocating that £130/month to Google Ads.
Which campaign is making money?
Meta Ads
12 leads · 8 booked · £38/booked job
Google Ads
7 leads · 5 booked · £42/booked job
Checkatrade
3 leads · 1 booked · £180/booked job
Google Ads "emergency" keyword
0 booked · £420 spend
Today's schedule
08:30
Boiler service
Marian Hayes · Didsbury
10:00
Quote visit
Tom Briggs · Stockport
13:00
Bathroom fit Day 2
Abdul K. · Chorlton
15:30
Emergency callout
Sarah M. · Sale
17:00
Invoice chase call
Helen C.
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