Trade2Base vs Fergus
Fergus is a solid job management platform with strong parts ordering — but it was built in New Zealand, charges per user and has no marketing attribution. Trade2Base is UK-first with campaign ROI tracking and flat business pricing.
Feature comparison
| Feature | Trade2Base | Fergus |
|---|---|---|
Campaign attribution (ad ROI) Fergus has no marketing attribution | ||
AI campaign copywriting | ||
WhatsApp Business messaging | ||
Direct mail integration | ||
VAT-compliant invoicing Fergus supports UK VAT | ||
Gas Safe cert storage Fergus has some compliance docs support | ||
Customer self-serve portal | ||
Quote digital sign-off | ||
Job scheduling & dispatch | ||
Mobile app (iOS & Android) | ||
Parts & materials tracking Fergus has strong parts ordering | ||
Purchase orders (PO module) Fergus has a dedicated PO module | ||
Xero / QuickBooks integration | ||
Per-business pricing Fergus charges per user | ||
7-day free trial Both offer trials | ||
UK-based support Fergus is New Zealand-based; UK support hours limited |
Based on published feature sets as of May 2026. Fergus pricing estimated from public information — verify with Fergus directly.
Where Trade2Base pulls ahead
Campaign attribution Fergus doesn't offer
Fergus is solid job management software — scheduling, quoting, and purchase orders. But it doesn't track where your work comes from. Trade2Base connects your Google ads, Facebook campaigns and direct mail back to the invoices they generated, giving you a real cost-per-job-won figure.
Flat business pricing vs per-user fees
Fergus charges per user, which gets expensive fast as your team grows. A 5-person team on Fergus pays ~£80-100/month. The same team on Trade2Base Growth pays £99/month flat — and gets campaign attribution, AI tools and WhatsApp messaging that Fergus doesn't include.
UK-first vs New Zealand-based
Fergus was built in New Zealand and is now used in several markets. Trade2Base is built specifically for UK trade businesses — UK-based support, Gas Safe compliance, CIS handling, Mailhaus direct mail and a roadmap driven by UK trade needs.
Pricing comparison
| Scenario | Trade2Base | Fergus | Notes |
|---|---|---|---|
| Solo engineer | £29/mo | ~£30-40/mo (1 user) | Similar at low user count |
| 3-engineer team | £29/mo | ~£60-80/mo (3 users) | Trade2Base saves ~£50/mo |
| 5-engineer team | £99/mo | ~£90-120/mo (5 users) | Trade2Base adds AI + attribution |
| Campaign attribution | ✓ All plans | Not available | |
| AI creative tools | ✓ All plans | Not available | |
| UK-based support | ✓ | NZ timezone |
Fergus pricing estimated — contact them for accurate UK pricing. Prices exclude VAT.
When Fergus might suit you better
- You need a dedicated purchase order module with supplier order tracking and parts stock management built into your workflow
- Parts and materials ordering from your phone is a core daily activity and you need a proven parts ordering system
- Your business has a significant operations presence in New Zealand or Australia where Fergus has more local support
- You need advanced job costing features that track exact materials used against each job from a supplier catalogue
Try Trade2Base free for 7 days
UK-based support. Campaign attribution from day one. Flat business pricing.
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