Trade2Base vs Tradify
Tradify is popular job management software for tradespeople. Trade2Base does everything Tradify does — plus campaign attribution, a customer portal, WhatsApp messaging and AI creative tools. Here's the full comparison.
Feature comparison
| Feature | Trade2Base | Tradify |
|---|---|---|
Campaign attribution (ad ROI) Tradify has no marketing attribution | ||
Customer-facing portal | ||
WhatsApp Business messaging | ||
AI campaign copywriting | ||
Direct mail / Mailhaus | ||
VAT-compliant invoicing | ||
Gas Safe / NAPIT cert storage | ||
CIS deduction notes | ||
Quote digital sign-off | ||
Job scheduling | ||
Mobile app (iOS & Android) | ||
Xero integration | ||
Per-seat pricing Trade2Base is per-business, not per user | ||
Purchase orders Trade2Base expense tracking; PO module Q3 2026 | ||
UK-based support Tradify support is NZ/Australia-based |
Based on published feature sets as of May 2026. Verify with each vendor for latest updates.
Where Trade2Base pulls ahead
Marketing built in — Tradify has none
Tradify is a solid job management tool but it ends at the job. Trade2Base adds the layer above: where did the job come from, which campaign paid for it, which channel has the best ROI. That's the difference between a job management system and a growth platform.
Per-business pricing, not per seat
Tradify charges per user per month. Add three engineers and you triple your bill. Trade2Base charges per business — your whole team uses it at the same flat rate. For a 3–5 person team, Trade2Base is typically 40–60% cheaper.
Customer portal Tradify doesn't offer
Trade2Base gives every customer a portal link where they can view job progress, approve quotes and pay invoices. Tradify has no equivalent. In a demo, the portal is the slide that makes owners say 'I want that'.
Pricing comparison
| Scenario | Trade2Base | Tradify | Saving |
|---|---|---|---|
| Entry tier | £29/mo (unlimited users) | ~£22/user/mo | 2-user team: TB wins by £15/mo |
| 3-user team | £29/mo | ~£66/mo | Trade2Base saves £37/mo |
| 5-user team | £99/mo | ~£110/mo | Trade2Base saves £31/mo |
| Campaign attribution | ✓ All plans | Not available | |
| Customer portal | ✓ All plans | Not available | |
| Free trial | 7 days | 14 days |
Tradify pricing approximate. Prices exclude VAT. Exchange rate applied where applicable.
When Tradify might suit you better
- You're a sole trader who only needs basic job tracking and simple invoices
- You already have a full marketing setup elsewhere and don't need attribution
- Purchase orders are critical to your workflow right now (Trade2Base PO module Q3 2026)
- You're based in New Zealand or Australia and prefer Tradify's local support
Try Trade2Base free for 7 days
No credit card required. Your whole team, one flat price. Cancel any time.
Start free trial