Trade2Base vs GeoOp
GeoOp is a New Zealand field service management platform used by trade businesses in NZ and Australia. Trade2Base is built for UK trade SMBs — with GBP pricing, UK compliance, campaign attribution and a 7-day free trial from £29/month.
Feature comparison
| Feature | Trade2Base | GeoOp |
|---|---|---|
Campaign attribution (ad ROI) GeoOp has no marketing attribution layer | ||
AI campaign copywriting GeoOp has no AI creative tools | ||
WhatsApp Business messaging GeoOp does not integrate with WhatsApp Business | ||
Direct mail integration | ||
VAT-compliant invoicing GeoOp supports GST (NZ/AU) invoicing; UK VAT requires configuration | ||
Gas Safe cert storage GeoOp has no UK-specific compliance features | ||
Customer self-serve portal GeoOp does not have a customer-facing portal | ||
Quote digital sign-off | ||
Job scheduling & dispatch GeoOp has job scheduling and GPS tracking | ||
Mobile app (iOS & Android) | ||
Service contracts / PSM GeoOp has recurring job features | ||
Xero / QuickBooks integration GeoOp integrates with Xero (NZ/AU focus) | ||
Per-business pricing GeoOp charges per user | ||
7-day free trial GeoOp offers a free trial | ||
UK-based support GeoOp is New Zealand-headquartered | ||
SMB accessible (under £200/mo) GeoOp pricing is NZD — costs vary with exchange rates | ||
AI quote drafting | ||
GBP billing GeoOp bills in NZD or AUD |
Based on published feature sets as of May 2026. GeoOp pricing in NZD — verify with GeoOp directly.
Where Trade2Base pulls ahead
UK-first vs New Zealand field service
GeoOp was built in New Zealand for the NZ and Australian field service market. UK Gas Safe certificates, NICEIC compliance, CIS subcontractor tax and UK-specific trade workflows are not its primary focus. Trade2Base was built from the ground up for UK plumbers, electricians, heating engineers and builders — UK compliance is built in, not bolted on.
GBP pricing with no currency risk
GeoOp bills in New Zealand dollars. UK businesses pay for software in a foreign currency and face exchange rate fluctuations on every billing cycle. Trade2Base is priced in GBP — £29–179/month flat with no currency conversion costs or rate surprises.
Campaign attribution GeoOp has not built
GeoOp is a field service operations platform focused on scheduling and job management. It has no marketing attribution layer. Trade2Base connects Google Ads, Facebook and local directories to the jobs and revenue they generate — showing cost-per-booked-job by channel, essential for UK trade businesses investing in digital marketing.
Pricing comparison
| Scenario | Trade2Base | GeoOp | Notes |
|---|---|---|---|
| Solo engineer | £29/mo | NZD pricing (variable) | GeoOp bills in NZD — subject to exchange rates |
| 5-engineer team | £99/mo | NZD pricing (variable) | Trade2Base flat GBP vs foreign currency cost |
| Self-serve trial | ✓ 14 days | ✓ Free trial | Both offer trials |
| Campaign attribution | ✓ All plans | Not available | |
| UK Gas Safe compliance | ✓ Built in | Not available | |
| Customer portal | ✓ Built in | Not available |
Trade2Base pricing is fixed in GBP. GeoOp pricing is NZD — verify current rates with GeoOp directly.
When GeoOp might suit you better
- You operate a field service business in New Zealand or Australia — GeoOp is purpose-built for the NZ and AU market with GST invoicing, NZ compliance and local payment integrations natively supported
- Your accountant uses Xero in New Zealand and you want a tight, NZ-native Xero integration with GST handling — GeoOp has deep Xero integration built for NZ businesses
- You need a field service platform with NZD billing and NZ business hours support for a New Zealand-based trade or service business
- You operate across both New Zealand and Australia and need a single platform with multi-currency NZD/AUD support and local compliance for both markets
Try Trade2Base free for 7 days
GBP pricing, UK compliance built in. No NZD billing, no Southern Hemisphere time zones.
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