Trade2Base vs Sera Systems
Sera Systems is a US home service business growth platform. Trade2Base is built for UK trade businesses — with Gas Safe compliance, VAT invoicing, GBP pricing, campaign attribution and a self-serve 7-day trial from £29/month.
Feature comparison
| Feature | Trade2Base | Sera Systems |
|---|---|---|
Campaign attribution (ad ROI) Sera has some lead source tracking but no full attribution layer | ||
AI campaign copywriting Sera has no AI creative tools | ||
WhatsApp Business messaging Sera does not integrate with WhatsApp Business | ||
Direct mail integration | ||
VAT-compliant invoicing Sera has invoicing built for US tax — not UK VAT workflows | ||
Gas Safe cert storage Sera has no UK trade compliance features | ||
Customer self-serve portal Sera has a customer portal with online booking | ||
Quote digital sign-off Sera has digital estimate presentation and approval | ||
Job scheduling & dispatch Sera has scheduling with optimisation features | ||
Mobile app (iOS & Android) | ||
Service contracts / recurring jobs Sera has membership/maintenance plan management | ||
Xero / QuickBooks integration Sera integrates with QuickBooks — limited Xero support | ||
GBP pricing (no conversion) Sera is priced in USD — UK businesses pay conversion fees | ||
7-day free trial Sera requires a demo before accessing the platform | ||
UK-based support Sera Systems is a US company with US-based support | ||
HMRC-ready compliance Sera is built for US compliance — not UK HMRC or MTD workflows | ||
AI quote drafting | ||
Flat per-business pricing Sera charges per user/technician |
Based on published feature sets as of May 2026. Verify current Sera Systems pricing and features directly — pricing requires a demo call.
Where Trade2Base pulls ahead
UK-native vs US home service software
Sera Systems is built for US home service businesses — HVAC, plumbing, electrical — with USD pricing, QuickBooks US integration and US-based support. UK trade businesses need Gas Safe certificate storage, VAT invoicing, CIS subcontractor tax, Xero UK integration and HMRC-ready compliance. Trade2Base was built for UK trade businesses from day one.
Full campaign attribution vs basic lead tracking
Sera allows you to record where a customer came from but does not provide a full attribution dashboard connecting ad spend to jobs and revenue. Trade2Base shows cost-per-booked-job from Google Ads, Facebook, Checkatrade, MyBuilder and direct mail in one dashboard — so UK trade businesses can see their marketing ROI in real time.
GBP pricing, self-serve trial
Sera Systems requires a demo call to get started and charges per technician in USD. Trade2Base is priced in GBP with a flat per-business fee — sign up and set up your first job in under 10 minutes with no sales call, no implementation fee and no minimum contract. 7-day free trial included.
Pricing comparison
| Scenario | Trade2Base | Sera Systems | Notes |
|---|---|---|---|
| Solo engineer | £29/mo | Demo required (USD) | Sera pricing requires a sales call |
| Growing team | £99/mo | Per-technician (USD) | Sera per-user pricing in USD |
| Campaign attribution | ✓ All plans | Basic lead source only | |
| UK Gas Safe compliance | ✓ Built in | Not available | |
| WhatsApp integration | ✓ All plans | Not available | |
| Free self-serve trial | 7 days | Demo call required |
Sera Systems pricing is not publicly available — contact them for a quote. Trade2Base pricing is fixed in GBP.
When Sera Systems might suit you better
- You operate a US home service business — HVAC, plumbing or electrical — and want a platform designed specifically to help US home service companies grow revenue, increase average ticket value and manage membership plans
- Your business already uses QuickBooks US and you want a field service platform that integrates natively with your existing US accounting and payroll setup
- You want strong presentation-style estimate selling tools — Sera has a focus on in-home estimate presentations designed to increase close rates and upsell premium options to homeowners
- You are a US-based operator and want a platform with US-based support, US-focused training and a community of US home service business owners
Try Trade2Base free for 7 days
Built for UK trade businesses. GBP pricing, Gas Safe compliance, campaign attribution. No demo call required.
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