Trade2Base vs Service Fusion
Service Fusion is a US-built field service platform for HVAC, plumbing and electrical businesses in North America. Trade2Base delivers UK VAT compliance, Gas Safe certs, campaign attribution and AI tools — at a flat GBP price built for UK trade businesses.
Feature comparison
| Feature | Trade2Base | Service Fusion |
|---|---|---|
Campaign attribution (ad ROI) Service Fusion has no marketing attribution layer | ||
AI campaign copywriting Service Fusion focuses on job management without AI creative tools | ||
WhatsApp Business messaging Service Fusion does not support WhatsApp Business | ||
Direct mail integration | ||
VAT-compliant invoicing Service Fusion is US-built — UK VAT invoicing is not natively supported | ||
Gas Safe cert storage Service Fusion has no UK trade compliance features | ||
Customer self-serve portal Service Fusion has a customer hub for portal access | ||
Quote digital sign-off | ||
Job scheduling & dispatch Service Fusion has strong scheduling and dispatch features | ||
Mobile app (iOS & Android) | ||
Service contracts / PSM Service Fusion has service agreement management | ||
Xero / QuickBooks integration Service Fusion integrates with QuickBooks | ||
Per-business pricing Service Fusion charges per user/technician | ||
7-day free trial | ||
UK-based support Service Fusion is US-based with no UK support | ||
GBP billing Service Fusion bills in USD — currency conversion costs apply | ||
CIS tax handling Service Fusion has no CIS sub-contractor scheme support | ||
AI quote drafting |
Based on published feature sets as of May 2026. Service Fusion pricing shown in USD — GBP conversion adds cost. Verify with Service Fusion directly.
Where Trade2Base pulls ahead
UK-built for UK compliance
Service Fusion was built for the North American HVAC, plumbing and electrical market. UK VAT-compliant invoicing, Gas Safe certificate management, NICEIC compliance, CIS tax for subcontractors and GBP billing are simply not on the roadmap. Trade2Base was built from day one for UK trade businesses — with the compliance features you need without workarounds.
Campaign attribution Service Fusion cannot do
Service Fusion has no marketing attribution layer. Trade2Base connects Google Ads, Facebook, directory listings and leaflets to the jobs and revenue they generate — giving you cost-per-booked-job by channel. For UK trade businesses running local marketing campaigns, this is what separates growing businesses from the ones guessing where their jobs come from.
Per-business pricing vs per-user fees
Service Fusion charges per user, so your software costs rise with every engineer you hire. Trade2Base is flat per-business pricing at £29–179/month regardless of team size. A 5-engineer team on Service Fusion pays per user at US pricing in USD — Trade2Base covers them all at £99/month flat in GBP on Growth, including AI tools and campaign attribution.
Pricing comparison
| Scenario | Trade2Base | Service Fusion | Notes |
|---|---|---|---|
| Solo engineer | £29/mo | ~$149+/mo (USD) | USD pricing — conversion adds cost |
| 3-engineer team | £29/mo | ~$249+/mo (3 users) | Trade2Base saves over £150/mo at this team size |
| 5-engineer team | £99/mo | ~$399+/mo (5 users) | Trade2Base adds AI + attribution |
| GBP billing | ✓ Fixed £ | USD only | Exchange rate risk with Service Fusion |
| UK VAT compliance | ✓ Built in | Not supported | Critical for UK business invoicing |
| Campaign attribution | ✓ All plans | Not available |
Service Fusion pricing in USD — subject to change. Trade2Base pricing fixed in GBP. Verify with Service Fusion directly for current UK pricing.
When Service Fusion might suit you better
- Your business operates in the United States or Canada where Service Fusion is built, licensed and supported — with North American-specific payment integrations, tax handling and compliance workflows that matter in that market
- You are a large North American HVAC or plumbing business where Service Fusion's flat-rate pricing database, consumer financing integrations and call centre dispatch tools are genuinely valuable operational advantages
- You already use Service Fusion with years of customer data, service agreements and job history in the system — the migration effort and retraining cost outweigh the benefits of switching to a UK-first platform
- Your team primarily uses QuickBooks in the US market and needs the depth of Service Fusion's accounting integration and job costing workflows
Try Trade2Base free for 7 days
UK VAT compliance built in. Gas Safe cert storage. Campaign attribution from day one. No credit card required.
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