Trade2Base vs ServiceM8
ServiceM8 is a popular iOS-based field service app, particularly strong in Australia. Here's how it compares to Trade2Base for UK tradespeople who want marketing attribution and Android support.
Feature comparison
| Feature | Trade2Base | ServiceM8 |
|---|---|---|
Campaign attribution (ad ROI) ServiceM8 has no marketing-to-revenue tracking | ||
Customer-facing portal ServiceM8 client portal is basic status view only | ||
WhatsApp Business messaging | ||
AI campaign copywriting | ||
Direct mail / Mailhaus | ||
VAT-compliant invoicing (UK) | ||
Gas Safe / NAPIT cert storage | ||
CIS deduction handling | ||
Job-based pricing (not per user) ServiceM8 charges per active job, Trade2Base per business | ||
Photo capture on mobile | ||
Online booking widget | ||
Xero / QuickBooks integration | ||
Apple iOS app ServiceM8 is iOS-only; Trade2Base iOS & Android | ||
Android app ServiceM8 is iOS only | ||
UK-based support ServiceM8 is Australia-based |
Based on published feature sets as of May 2026. Verify with each vendor.
Where Trade2Base pulls ahead
AI and campaign tools ServiceM8 doesn't touch
ServiceM8 is great for iOS-centric field operations. It has no campaign tracking, no AI copywriting and no direct mail integration. Trade2Base adds the full growth layer — from ad creation to attribution — that ServiceM8 simply doesn't address.
Android support — not just iOS
ServiceM8 is iOS-only. If any of your engineers are on Android (the majority of the UK market), they can't use the ServiceM8 app. Trade2Base works on iOS and Android from day one.
UK compliance built in
ServiceM8 lacks Gas Safe registration number on documents, NAPIT/NICEIC cert storage, CIS deduction handling and Mailhaus direct mail. Trade2Base ships all of these for the UK market.
Pricing comparison
| Volume | Trade2Base | ServiceM8 | Notes |
|---|---|---|---|
| Starter (15 active jobs) | £29/mo (unlimited jobs) | ~£25/mo | ServiceM8 wins at very low volume |
| Growing (50 active jobs) | £29/mo | ~£65/mo | Trade2Base saves £36/mo |
| Booming (150 active jobs) | £99/mo | ~£140/mo | Trade2Base saves £61/mo |
| Android support | ✓ | ✗ | |
| Campaign attribution | ✓ All plans | Not available | |
| Free trial | 7 days | 14 days |
ServiceM8 pricing approximate in GBP. Trade2Base pricing includes unlimited jobs and users at each tier.
When ServiceM8 might suit you better
- You and your whole team use iPhones and want an iOS-native experience
- You do very low job volume (under 15 active jobs per month)
- You're based in Australia or New Zealand where ServiceM8 has strong local support
- You need GPS-based vehicle tracking integrated into your dispatch workflow
Try Trade2Base free for 7 days
iOS and Android. Unlimited jobs. UK-built for UK tradespeople. No credit card required.
Start free trial