Trade2Base vs Tradify
Marketing attribution vs job admin — an honest look at which tool fits your business.
We compare features, pricing and the one thing most trade software ignores: knowing which marketing channel actually makes you money.
Where Tradify wins
Tradify has 9,000+ verified customer ratings and strong UK trade proof. If compliance paperwork is your biggest daily pain, Tradify may serve that need well.
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Proven track record and community
Over 9,000 verified customer ratings and a large community of UK tradespeople. The help content, training resources and peer forum are more mature than most alternatives.
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Trade certificate and compliance templates
Better trade certificate and compliance form templates — Gas Safe records, EICR reports and risk assessments. If you're a gas engineer or electrician running heavy compliance workflows, Tradify has the form library built.
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Accounting integrations with a longer track record
Xero, Sage and QuickBooks integrations with a longer track record and a larger user base reporting on them. If your accountant already works with Tradify-connected data, there is less migration risk.
Where Trade2Base wins
Most trade apps track jobs. Trade2Base tracks which marketing source created that job — and whether it turned into a paid invoice.
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Marketing attribution — Tradify has no attribution layer
Track Google Ads, Meta, Checkatrade, calls and referrals through to paid invoices. See cost per booked job and ROAS by channel. When you spend £500 on Google Ads, you know how many jobs it produced and what they invoiced. Tradify shows you job data; Trade2Base shows you which spend made money.
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Action queue: what to do today, not just what happened
The dashboard tells you which leads to reply to, which quotes are going cold, which jobs need invoicing and which invoices need chasing. Tradify shows records; Trade2Base shows priorities. For a busy owner-operator, that difference saves an hour a day.
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WhatsApp integration for customer communication
Send quotes, updates and reminders via WhatsApp — the channel your customers already use. Tradify uses SMS and email only. Response rates on WhatsApp are significantly higher for trade businesses.
Feature comparison
| Feature | Trade2Base | Tradify |
|---|---|---|
| Jobs, quotes, invoices | ✅ | ✅ |
| Scheduling / calendar | ✅ | ✅ |
| Customer portal | ✅ | Basic |
| UK trade focus | ✅ | ✅ |
| WhatsApp integration | ✅ | ❌ |
| AI quote builder | ✅ | SmartTools (Plus only) |
| Campaign attribution | ✅ Google, Meta, Checkatrade | ❌ |
| Cost per booked job | ✅ | ❌ |
| Action queue / daily priorities | ✅ | ❌ |
| Review capture | ✅ | ❌ |
| Gas Safe / EICR certificates | Coming soon | ✅ |
| Xero / QuickBooks sync | ✅ | ✅ |
| Free trial | 7 days, no card | 14 days |
Based on published feature sets as of June 2026. Verify with each vendor for the latest updates.
Pricing comparison
From £29/mo
Starter — 1 user
- ✓ Transparent pricing, no add-ons
- ✓ Attribution included on all plans
- ✓ 7-day free trial, no card required
From ~£34/user/mo
Lite plan · up to ~£44/user/mo (Plus)
- · Per-seat pricing adds up with team growth
- · No marketing attribution on any plan
- · 14-day free trial
Who should choose Trade2Base
Trade2Base is built for UK trade owners with 1–15 staff who spend on Google Ads, Meta or Checkatrade and want to know which channel makes them money. If you are currently running paid ads but cannot answer "how much did that campaign return in paid invoices?" — Trade2Base gives you that answer.
If you are a sole trader who just needs simple job tracking, basic invoicing and no marketing layer, Tradify is a capable tool. But as soon as you start spending on ads or growing a team, the lack of attribution in Tradify becomes a real blind spot.
See if Trade2Base fits
7-day free trial, no credit card required. Connect your jobs, campaigns and invoices — see what is actually making money.