Know which roofing leads
become paid jobs
Full attribution from ad spend to invoice — plus photo documentation, staged invoicing, insurance claim workflows and emergency lead tracking.
No credit card required. Cancel any time.
Stop guessing which ads produce roofing jobs
Most roofers know what they spend on Facebook and Google. Almost none know their cost per completed job. Trade2Base tracks every enquiry from the ad that generated it, through the survey and quote, to the invoice that was paid — so you spend on what works and cut what doesn't.
- Tag every lead to its source at the point of enquiry
- See job conversion rate, not just click-through rate
- Compare Google, Checkatrade, Facebook and referrals side by side
- Know cost per completed job — not just cost per lead
- Separate emergency call-out revenue from planned work
Built around how roofers actually work
Job types, quoting templates and documentation tools that understand roofing.
Track every lead — Google Ads, Facebook, Checkatrade, leaflet drops, referrals — all the way to the paid invoice. Know which channels produce re-roofs and which produce patch repairs.
Capture unlimited photos per job — roof deck, felt, flashings, ridge tiles, gutters. Organise by job section. Share instantly through the customer portal.
Dedicated workflow for storm damage and insurance claim jobs. Attach surveyor reports, adjuster correspondence and remedial quotes to a single job record.
Pre-built templates for full re-roofs, flat roof systems, fascias & soffits and gutter replacement. Add linear metres, pitch factors and scaffold costs as line items.
Track storm damage leads and emergency call-outs separately from planned work. Automated WhatsApp reminders chase up survey leads that haven't converted.
Attach manufacturer warranties and your own workmanship guarantee to every completed job. Customers receive theirs automatically through their portal link.
Log tiles, felt, lead and timber by supplier and batch number per job. Compare materials spend vs budget across all live jobs in Reports.
Split large jobs into deposit, mid-point and completion invoices. Clients approve and pay each stage through their customer portal — with Stripe or bank transfer.
Your credentials front and centre on every quote
NFRC membership and FMB registration are selling points — but only if customers see them. Trade2Base stores your membership numbers and prints them automatically on every quote and invoice. Manufacturer warranties attach to the job record and go straight to the customer portal on completion.
- NFRC membership number on every quote and invoice
- FMB registration printed automatically
- Manufacturer warranties attached per job (Sarnafil, IKO, Firestone, GRP)
- Workmanship guarantee issued at job completion
- Full compliance history per property address
Evidence that protects you — and impresses customers
Professional photo documentation does two things: it protects you against unfair complaints, and it shows customers exactly what they're getting for their money. Trade2Base organises your site photos into a structured customer portal — no WhatsApp threads, no emailing JPEGs.
- Capture unlimited photos per job — organised by section
- Before photos locked in on arrival; after photos on completion
- Shared through a professional customer portal link
- Insurance companies can access documentation directly
- Timestamped and GPS-tagged for dispute protection
Built for roofing seasonality
Attribution and pipeline tools that adapt to how roofing demand shifts through the year.
Storm damage and emergency call-out leads spike November–February. Trade2Base tracks emergency revenue separately from planned work — so you know your seasonal mix and can allocate crews accordingly.
New build roofing and full re-roof enquiries peak in spring and summer. Staged invoicing and deposit collection give you cash flow confidence on large jobs that run across multiple weeks.
Every roofing job type — covered
Pre-built templates for every job you do. Customise materials, line items and warranty requirements per type.
What roofers say
“Storm season used to bury us in paperwork — site visits, photos, insurance quotes, follow-ups. Now I log everything in Trade2Base on-site. The photo portal link saves me 20 minutes per job.”
“I started doing leaflet drops in winter and had no idea which streets were working. Trade2Base told me my Facebook emergency ad was producing 4× the revenue per pound spent. I cut the leaflets and scaled the ads.”
“The staged invoicing is exactly what the industry needed. Customers get a portal link, they see the photos, they approve the stage and they pay. I'm chasing far fewer overdue invoices.”
Common questions from roofers
Yes. You can store your NFRC membership number and FMB registration in your account documents — they print on every quote and invoice automatically. Manufacturer warranties (Sarnafil, Firestone, IKO etc.) can be attached to completed jobs and shared with customers through their portal link.
Yes. You can create a custom job type for insurance work with specific fields for claim reference, adjuster contact and agreed scope. Reports show insurance vs private revenue split automatically.
Yes. You can add scaffold hire as a line item in any quote — either as a fixed cost or a time-based calculation. You can also link scaffold to specific job phases if the work spans multiple visits.
Google Ads, Facebook/Meta, Checkatrade, MyBuilder, leaflet drops, referrals and any other source you add. Every lead is tagged at enquiry and traced through quote, job and invoice — so you see cost per completed job, not just cost per click.
Absolutely. You create your own job types and quoting templates. Most roofing customers have separate templates for full re-roofs, flat roofs, fascias & soffits, guttering and chimney work.
Know which leads become paid roofing jobs
Join UK roofers using Trade2Base to track ad spend to invoice, document jobs professionally and invoice in stages.