Generate Ad Copy with Trade2Base AI
Writing compelling ad copy takes time that most tradespeople don't have. The Trade2Base AI Creative Studio lets you generate Google Ads headlines, Facebook ad copy, Instagram captions, and Google Business posts in seconds — tailored to your trade, location, and offer.
Opening the AI Creative Studio
The Creative Studio lives inside the Campaigns module. To open it:
Click Campaigns in the left sidebar of Trade2Base. If you haven't run a campaign before, you'll see an empty state with a Get Started button.
Click the New Campaign button in the top-right corner. Choose your channel — Google Ads, Facebook, Instagram, or Google Business Profile.
Inside the campaign editor, click the AI Creative tab. This opens the Creative Studio where you enter your brief and generate copy.
Writing Google Ads copy
Google Ads for trade businesses need tight, specific copy that matches what customers are searching for. The AI generates copy that respects Google's character limits automatically.
Enter your trade, service, and area — for example “boiler installation Manchester” — and the AI generates 10–15 headline variations. Pick the ones that match your offer and mix them in your ad.
Descriptions explain your USPs — same-day availability, Gas Safe registered, no call-out charge. The AI generates several options you can mix and match in Responsive Search Ads.
Facebook ad copy and Instagram captions
Social ad copy is more conversational than search ads. The AI adapts its tone accordingly — warmer for Instagram, more direct for Facebook lead gen.
Enter your offer (e.g. “20% off boiler services this month”), your location, and any urgency. The AI writes a primary text, headline, and call-to-action suited to Facebook's feed format.
Choose a tone — professional, friendly, or authoritative — and the AI writes a caption with relevant hashtags for UK trade audiences. Captions are optimised for engagement, not just clicks.
Google Business Profile posts
Posting regularly to your Google Business Profile helps your local ranking. The AI can write posts for offers, updates, and seasonal promotions in seconds.
Select Offer, What's New, or Event from the post type dropdown in the Creative Studio.
Enter a one-line brief — for example "bathroom fitting special offer, 10% off in June, Manchester area" — and click Generate.
The AI writes a 150–300 word post with a call-to-action. Edit as needed, then click Publish to push it directly to your connected Google Business Profile.
Saving copy templates and best practices
Once you've generated copy you like, save it as a template to reuse in future campaigns. Go to Campaigns → Templates → Save as template and give it a name. Templates are reusable across campaigns and editable at any time.
Always include your town or county in the brief. UK customers search locally — “plumber Leeds” converts far better than generic copy. The AI will include your location automatically when you specify it.
Mention Gas Safe, NICEIC, NAPIT, or other accreditations in your brief. UK homeowners look for these trust signals. The AI will weave them naturally into your copy.
Generate several versions and run them against each other. Trade2Base's campaign analytics shows which copy drives the most job requests so you can double down on what works.
Still need help? Contact support
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