Connect Checkatrade to Trade2Base for Attribution
Checkatrade membership is a significant investment. Trade2Base helps you prove whether it's paying off by tracking which enquiries and booked jobs came from Checkatrade, so you can calculate a true cost-per-job and make an informed decision about your membership each year.
Two ways to track Checkatrade attribution
Trade2Base supports two methods for attributing enquiries to Checkatrade. You can use either or both together for the most complete picture.
Use a dedicated phone number on your Checkatrade listing that forwards calls to your main number. Trade2Base logs calls from this number and automatically tags the resulting enquiry as Checkatrade. This is the most reliable method because it captures customers who call rather than fill in a web form.
Create a dedicated landing page on your website (or use your Trade2Base enquiry form URL) with UTM parameters such as ?utm_source=checkatrade&utm_medium=referral. Any enquiry submitted through this URL is automatically attributed to Checkatrade in Trade2Base.
Setting up Checkatrade as a lead source
Go to Settings → Attribution → Lead sources. If Checkatrade is not already in the list, click Add lead source and enter the name. Trade2Base includes Checkatrade as a built-in option in most accounts, so you may just need to enable it.
Once added, enter your monthly Checkatrade membership cost in the Monthly spend field. Trade2Base uses this figure to calculate your cost-per-enquiry and cost-per-booked-job in the attribution report. If your membership fee changes, update this figure to keep the report accurate.
Copy your Trade2Base enquiry form embed URL from Settings → Portal → Embed and append ?utm_source=checkatrade before adding it to your Checkatrade profile or website.
Manually assigning enquiries to Checkatrade
If a customer calls your main number and mentions they found you on Checkatrade, you can manually tag the enquiry. Open the enquiry or customer record, click the Lead source field, and select Checkatrade from the dropdown.
You can set the lead source at any point — on the initial enquiry, when creating a quote, or when booking the job. Trade2Base traces the attribution back through the full pipeline so the job appears in Checkatrade's column in all reports regardless of when you tagged it.
The most common reason attribution data is incomplete is that team members forget to ask “how did you hear about us?” Make it part of your intake process and set the lead source as the very first thing when creating an enquiry.
Measuring cost-per-booked-job from Checkatrade
Go to Reports → Attribution and filter by lead source: Checkatrade. The report shows:
This gives you a clear picture of whether your Checkatrade membership is delivering a positive return and how it compares to other lead sources such as Google, word of mouth, or Facebook Ads.
Comparing Checkatrade against other lead sources
The Attribution report is not limited to Checkatrade. You can view all your lead sources side by side and sort by cost-per-job, revenue, or conversion rate. This makes it easy to see at a glance which marketing channels are worth investing more in and which are underperforming.
Most trade businesses find that once they start tracking attribution properly, two or three lead sources are responsible for the majority of their revenue — and several others are costing money without generating proportional return. The data gives you the confidence to double down on what works and cut what doesn't.
Click Export CSV in the Attribution report to download the data. Useful if you want to share the Checkatrade ROI figures with a business partner or accountant.
Trade2Base attribution shows you the true ROI of every marketing channel.
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