Connect Google Ads & Google Business Profile to Trade2Base
Google is where most trade customers start their search. Connecting Google Ads, Google Business Profile, and Local Services Ads to Trade2Base gives you a complete picture of how your Google presence turns into booked jobs and revenue — all visible in one dashboard alongside your other marketing channels.
Connecting Google Ads
Go to Settings → Integrations and find the Google Ads card. Click "Connect".
You'll be taken to a Google sign-in screen. Use the Google account that has Manager or Standard access to your Google Ads account.
If you manage multiple Ads accounts (or use a Manager account / MCC), select the specific account you want to connect to Trade2Base.
Trade2Base requests read-only access to your campaign performance data and the ability to import conversion events. Click "Allow".
Click "Connect account". Trade2Base will begin pulling in campaign, ad group, keyword, and cost data. Initial sync takes up to 15 minutes.
Setting up call tracking
Many trade jobs start with a phone call, not a form submission. Trade2Base call tracking assigns a unique forwarding number to each Google campaign so you know exactly which ad generated each call.
Go to Settings → Integrations → Google Ads → Call Tracking and toggle it on. Trade2Base provisions a unique tracking number for each active Google campaign.
Trade2Base will show you the tracking numbers assigned to each campaign. Update your Google Ads call extensions or call-only ads to use these numbers. Calls forward to your real number automatically.
Each call to a tracking number creates a call log entry in Trade2Base with the caller's number, duration, time, and which campaign triggered it. You can convert the call into a customer record and job in one click.
Syncing Google Business Profile reviews
Trade2Base can sync your Google Business Profile reviews so they appear alongside your Trustpilot and Facebook reviews in one place, and alert you when a new review arrives.
In Settings → Integrations, find Google Business Profile and click "Connect". Sign in with the Google account that owns or manages your Business Profile.
If you have multiple Business Profile locations, select the one to sync. Trade2Base pulls in all existing reviews and then monitors for new ones in real time.
New reviews appear in your Reviews dashboard. You can reply directly from Trade2Base — replies are posted to your Google Business Profile automatically. Use the AI reply assistant for a first draft.
Enable the post-job review automation to send customers a direct link to your Google review page after a job is marked complete. This is the fastest way to grow your star rating.
Local Services Ads connection
Google Local Services Ads (LSAs) appear at the very top of search results with a “Google Guaranteed” badge. Trade2Base can connect to your LSA account to pull in leads automatically.
Go to Settings → Integrations → Google Local Services Ads and click "Connect". You'll need to sign in with the Google account managing your LSA profile.
When a customer contacts you through an LSA listing, the lead is automatically created in Trade2Base as a new enquiry, complete with the customer's name, phone number, and job type.
Trade2Base pulls your LSA spend from the API and shows cost-per-lead and cost-per-booked-job alongside your standard Google Ads campaigns in the Analytics dashboard.
Tracking cost-per-booked-job from Google
Cost-per-click and cost-per-lead tell you part of the story. Trade2Base completes the picture by connecting ad spend to jobs actually booked and invoiced.
In Analytics → Campaigns, filter by source "Google Ads". Each campaign row shows impressions, clicks, spend, leads created, jobs booked, and revenue. Sort by cost-per-booked-job to identify your best-performing campaigns.
Drill into any campaign to see which keywords are driving actual booked jobs versus which are generating clicks with no conversion. Pause poor performers with confidence.
Trade2Base imports booked-job conversions back into Google Ads automatically. This trains Google's Smart Bidding algorithm to find more customers likely to book — not just likely to click.
For accurate attribution, ensure all your Google Ads destination URLs include UTM parameters. Use auto-tagging in Google Ads (enabled by default) and Trade2Base will read the gclid parameter from portal visits to tie sessions to specific clicks.
Next steps
With Google connected, check the Campaigns dashboard to compare Google and Meta performance side by side. If you're not yet running Google Local Services Ads, it's worth exploring — for many trade businesses it's the highest-converting paid channel available.
Still need help? Contact support
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